Privacy policy
Send Reorder helps wholesale merchants draft and send replenishment orders to existing trade accounts. We process the minimum data required to do that job.
Who this covers
Merchants who use the site or the forthcoming Shopify app, and the trade buyers those merchants contact through the product. If you are a buyer and received an email from a supplier, that supplier is the controller of your customer relationship. We act as their processor for the send.
What we collect
- Merchant account details: name, work email, shop domain, billing identity.
- From Shopify, when a merchant connects a store: companies, locations, order history, line items, price lists, inventory, and — where needed to send a draft — buyer name, email, phone, and ship-to address.
- Drafts, approvals, sends, and outcomes (confirmed, snoozed, declined, human).
- Site mail: whatever you write to hello@sendreorder.com.
We do not collect payment card details from buyers. We do not track storefront browsing to decide who to nudge.
Why
- Provide the product: quiet-account lists, drafts, emails, write-back to Shopify.
- Bill the merchant and meet tax and accounting duties.
- Security, abuse prevention, and legal obligation.
Legal bases (UK GDPR): contract with the merchant; legitimate interests in running and securing the service; legal obligation. Merchant instructions govern buyer data processed on their behalf.
Retention
Merchant and shop data last for the life of the account plus a short wind-down for billing and disputes. When a shop uninstalls or we receive a Shopify shop/redact or customers/redact webhook, we delete or anonymise the named data within 30 days, except where law requires a hold.
Processors
Hosting, email delivery, and Shopify itself. The live list will be kept on this page as vendors are contracted. We do not sell personal data.
Transfers and rights
If data leaves the UK/EEA it will be under an approved mechanism. You may request access, correction, deletion, or restriction via hello@sendreorder.com. You may complain to the ICO.
This page
This is the pre-launch policy. It will be updated before the Shopify app processes live merchant data, including a full subprocessor list and Shopify protected-customer-data disclosures.